Friday, September 14, 2012
How To Increase Traffic To Your Trade Show Displays
Studies have shown that shoppers are more likely to buy something if they have an opportunity to touch it first. Think about it: Can you resist touching something silky, rough or fluffy? This can easily be translated to a trade event by offering samples of a product or something that provides a physical link to your brand... the more textural it is, the better!
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