Monday, August 27, 2012
Powerful Integrated Media Buying Strategies That Work
Integrated media buying is a necessity. As the term "traditional" evolves with additions to media distribution possibilities, media channels like TV, radio, and magazines are increasingly distributed in multiple formats, marketers are recognizing that integration is a reality in today's market. A media consultant's genius is in putting the right pieces together seamlessly and pulling off the right fit to achieve the client's business goals. It's that kind of leadership that clients are looking for when executing an integrated media buying strategy.
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