Brands have learned that success with a Facebook page isn?t just about fan numbers, but also about how many fans see their posts. Facebook?s news feed algorithm -- called EdgeRank -- controls that visibility.
Of course, optimizing a news feed so that it bumps up your EdgeRank is a complicated recipe that varies with each brand, the kind of content it posts, and its fans. There have been hundreds of blog posts written about this subject, but here are five completely new ways to get better results.
1. Post Photos
The Facebook news feed algorithm appears to be calculated both per fan and per type of post. That means a person might see Coca-Cola?s photo posts, but not the compa…
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